You want the best for your baby. So when you see an ad for formula that claims to help reduce the risk of your child developing allergies, you might be willing to give it a try. Well, hang on to your wallet. In its ads for Gerber Good Start Gentle, the company states, “ You want your baby to have your smile, your eyes… not your allergies. Gerber Good Start Gentle [is] easy to digest and may also provide protective benefits for your baby.” Does that mean that by using Good Start Gentle you can reduce the risk that your baby will develop the same allergies you may suffer from? Not quite, says the FTC.
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